Privacy Policy

PotteryLink (hereinafter referred to as "the Company") establishes this Privacy Policy to ensure, as an organization, the proper handling of personal data based on the Act on the Protection of Personal Information (Act No. 57 of 2003, hereinafter referred to as the "Personal Information Protection Act").
For the business operator's name, address, and representative, please refer to the "Notation Based on the Specified Commercial Transactions Act".

The personal information of customers (which has the same meaning as defined in Article 2, Paragraph 1 of the Personal Information Protection Act) and other information concerning customers (hereinafter collectively referred to as "Personal Information, etc.") acquired by the Company includes the following information:

• Name (kana), address, email address, telephone number, gender, date of birth
• Member ID, password
• Order information, purchase history
• Information related to payment methods (excluding credit card information)
• Complaint, consultation, or inquiry information (including recorded phone conversations)
• Survey information
• Favorite products, favorite work titles
• Newsletter subscription status
• Other information entered by the customer in input forms defined by the Company
• Device information, log information, location information
• Cookies

Personal information provided by customers will not be disclosed to a third party without the customer's consent, except when entrusting business operations to a business partner (in which case, the business partner will be required to strictly manage personal information and prevent its use for purposes other than those specified) or when an official inquiry is received from a judicial or administrative body.

• For customer identity verification and personal authentication
• For the sale and provision of the Company's products and services
• For billing and confirmation of charges (including debt management and collection)
• For sending products, invoices, etc.
• For contacting winners of campaigns in which the customer participated and sending prizes
• For responding to, confirming, and recording customer inquiries, consultations, complaints, repairs, after-sales support, etc.
• For product development and other service improvements
• For conducting surveys
• For providing point services and affiliate services
• For advertising and providing information on products, services, campaigns, etc. via email (analyzing website browsing history and purchase history information acquired from customers to provide services and distribute advertisements)
• For distributing behavioral targeting advertisements using advertising distributors such as Google (same as above)
• For distributing behavioral targeting advertisements using advertising distributors such as Yahoo! JAPAN (analyzing website browsing history and purchase history information acquired from customers to provide services and distribute advertisements)
• For distributing behavioral targeting advertisements using advertising distributors such as Microsoft (Bing) (same as above)
• For analyzing attribute information, behavioral history, etc. acquired by the Company to understand customer tastes and preferences
• For using marketing data as statistical information
• For the maintenance and operation of the Company's products and services
• For safely providing the Company's products and services to customers. This includes identifying users who violate the terms of service and notifying them, as well as investigating, detecting, preventing, and responding to fraudulent activities such as fraud and unauthorized access that exploit services.
• For exercising rights and fulfilling obligations based on contracts and laws
• For other purposes individually defined in each of the Company's services

Some pages on the Company's website use "cookies."
Cookies are text data sent from a web server to your browser, and by referring to cookies, the web server can identify your computer, allowing you to efficiently use the Company's website.
Cookies are used for the following purposes:

• To refer to your saved registration information when you log in to services on the Company's website, enabling the provision of customized services for each customer
• To analyze information such as browsing history and purchase history based on content you are interested in and your usage of the Company's website, and to display advertisements for new products and services tailored to your preferences on other company websites you use
• To investigate the number of users and traffic on the Company's website
• To improve the Company's services
• To prompt customers to re-enter their password (re-authenticate) after a certain period of use to maintain security

You can change your browser settings to disable cookie functions, but as a result, some services on the Company's website may not be available.

The Company's site uses Google Analytics, a service provided by Google LLC, to understand how customers visit the Company's site.
When Google Analytics is used on the Company's site, Google LLC collects, records, and analyzes customers' visit history to the Company's site based on cookies issued by the Company.
The Company receives the analysis results from Google LLC and uses them to understand customer visit trends on the Company's site.
Information about customers collected, recorded, and analyzed by Google Analytics does not include information that identifies specific individuals. Furthermore, that information is managed by Google LLC based on its privacy policy.
Customers can stop the collection of their own information through the Company's use of Google Analytics by disabling Google Analytics in their browser's add-on settings. Google Analytics can be disabled by downloading and installing the "Google Analytics Opt-out Add-on" from Google LLC's opt-out add-on download page and changing the browser's add-on settings. If a customer disables Google Analytics, Google Analytics will also be disabled on websites other than this site that the customer visits, but the customer can re-enable Google Analytics by reconfiguring their browser's add-ons. For explanations regarding Google Analytics Terms of Service, please refer to the Google Analytics site, and for explanations regarding Google LLC's Privacy Policy, please refer to its site.

＜Google Analytics Terms of Service＞
https://www.google.com/analytics/terms/jp.html

＜Google Privacy Policy＞
https://www.google.com/intl/ja/policies/privacy/

＜Google Analytics Opt-out Add-on＞
https://tools.google.com/dlpage/gaoptout?hl=ja

On the Company's site, we deliver behavioral targeting advertisements using advertising distribution services provided by Yahoo! JAPAN, based on customers' visit history to our site.
When Yahoo! JAPAN Ads are used on the Company's site, Yahoo! JAPAN collects, records, and analyzes customers' visit history and other information on our site based on cookies issued by the Company.
The Company receives the analysis results from Yahoo! JAPAN and uses them for advertising distribution tailored to customers' visit trends and interests on our site.
Information about customers collected, recorded, and analyzed by Yahoo! JAPAN does not include information that identifies specific individuals. Furthermore, that information is managed by Yahoo! JAPAN based on its privacy policy.
Customers can stop the collection of their own information through the Company's use of Yahoo! JAPAN Ads by opting out of ad personalization provided by Yahoo! JAPAN. Please follow the links below for the procedure.

＜Yahoo! JAPAN Privacy Policy＞
https://privacy.yahoo.co.jp/

＜Yahoo! JAPAN Behavioral Targeting Ads Opt-out＞
https://btoptout.yahoo.co.jp/optout/index.html

On the Company's site, we deliver behavioral targeting advertisements using advertising distribution services (such as Bing Ads) provided by Microsoft, based on customers' visit history to our site.
When Microsoft Ads are used on the Company's site, Microsoft collects, records, and analyzes customers' visit history and other information on our site based on cookies issued by the Company.
The Company receives the analysis results from Microsoft and uses them for advertising distribution tailored to customers' visit trends and interests on our site.
Information about customers collected, recorded, and analyzed by Microsoft does not include information that identifies specific individuals. Furthermore, that information is managed by Microsoft based on its privacy policy.
Customers can stop the collection of their own information through the Company's use of Microsoft Ads by opting out of ad personalization provided by Microsoft. Please follow the links below for the procedure.

＜Microsoft Privacy Policy＞
https://privacy.microsoft.com/ja-jp/privacystatement

＜Microsoft Ads Opt-out＞
https://choice.microsoft.com/ja-JP/opt-out

Our store is powered by Shopify Inc. When you visit or make a purchase from our store, Shopify processes your information.
Shopify may provide services based on your interactions with other merchants and Shopify.
Your information may be shared with Shopify and external services located in other countries. This is to leverage data based on your interactions with other merchants and Shopify to provide services.
For more details on Shopify's Privacy Policy, please review the Shopify Privacy Policy.

The Company uses Google Enhanced Conversions for purposes such as delivering advertisements tailored to customers' interests and improving the accuracy of advertising effectiveness measurement.
When using this feature, we provide hashed customer names, addresses, email addresses, and phone numbers to Google LLC.
For information on disabling advertising distribution using Google Enhanced Conversions, please check Google's opt-out page.

＜Google Opt-out Page＞
https://support.google.com/ads/answer/2662922?hl=ja

＜Google Enhanced Conversions Overview＞
https://support.google.com/google-ads/answer/9888656?hl=ja

The Company will not provide personal information entrusted to us to a third party, except in any of the following cases:
(1) When the customer has given prior consent
(2) When outsourcing to an external party within the scope necessary to achieve the purpose of use
(3) When requested based on laws and regulations
(4) When necessary for the protection of a person's life, body, or property, and it is difficult to obtain the customer's consent
(5) When particularly necessary for improving public health or promoting the sound upbringing of children, and it is difficult to obtain the customer's consent
(6) When it is necessary to cooperate with national or local public entities in carrying out affairs prescribed by laws and regulations, and obtaining the customer's consent may impede the execution of such affairs
Furthermore, the Company entrusts all or part of the handling of personal data to a contractor within the scope necessary to achieve the purpose of use. The Company will exercise necessary and appropriate supervision over the contractor to ensure the safe management of the entrusted personal data.

Main contractors: Shopify, KOMOJU, payment processing agencies, delivery carriers, Google Analytics

Regarding personal data, the Company will implement necessary and appropriate security management measures as follows to prevent leakage, loss, or damage, etc., and will exercise necessary and appropriate supervision over employees and contractors (including sub-contractors, etc.) who handle personal data.

(Formulation of Basic Policy)
The Company has formulated a basic policy for ensuring the proper handling of personal information, as well as rules and guidelines regarding its handling, to comply with relevant laws, regulations, and guidelines.
(Technical Security Management Measures)
The Company implements information security measures to prevent unauthorized access to personal information, as well as the loss, destruction, alteration, or leakage of personal information.
(Organizational and Human Security Management Measures)
The Company will establish a system for appropriate management of personal information, etc., and will ensure that all officers and employees are aware of and thoroughly comply with rules and guidelines regarding the handling of personal information.
(Physical Security Management Measures)
The Company implements measures to prevent theft or loss of equipment, electronic media, and documents handling personal information.

When a request for inquiry, correction, suspension of use, deletion, etc., of personal information is made, the Company will promptly respond after confirming the identity of the individual concerned through prescribed procedures.
If you have any questions regarding this Privacy Policy or wish to exercise your rights, please contact the inquiry desk below.

By linking your registration information with LINE, Facebook, X (former Twitter), and Yahoo! JAPAN to our store's member registration information, you can log in using each site's ID. Please proceed through the "[Log in with other site ID]" button on the login screen. Note that we will only acquire and link registration information from each site if permission is granted on the authentication screen during login. The acquired information is as follows:

• LINE: Name, Email Address
• Facebook: Full Name, Pronunciation of Full Name, Email Address
• X (former Twitter): Email Address
• Yahoo! JAPAN: Full Name, Gender, Postal Code, Email Address
• Amazon: Full Name, Email Address

If you wish to unlink your site ID, please click the "[Unlink]" button under "ID Linkage with Other Sites" in My Page.

The Company will review the operational status of handling user information as appropriate, strive for continuous improvement, and may change this Policy as necessary. When this Policy is changed, we will notify users by posting the changes on this website.

Contact for inquiries regarding personal information and complaints/consultations
Inquiry Form

The Company strives to post accurate content and information on this site as much as possible, but there may be cases where incorrect information is included or information becomes outdated.
Please note that the Company cannot be held responsible for any damages incurred due to the content posted on this site, except in cases of intentional misconduct or gross negligence on the part of the Company.